Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

AUGUST 6, 2014

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Things hadn’t gone well up until that point. search engine company Inktomi in 2002.

Chief Financial Officer 8

Chief Financial Officer Operations Learning-by-Doing IPO 8

Harvard Business Review

NOVEMBER 20, 2013

China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest. To many skeptical consumers in developed markets, Brand China still means lower quality. Western brands also want access to China and recent global market turmoil has exposed many targets for astute Chinese brands.

Brand 8

Brand Globalization Company Development 8

Harvard Business Review

FEBRUARY 24, 2015

A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. The diverging fortunes of two recent spin-offs in the energy industry illustrate how financial markets value autonomy from the parent.

Chemicals 8

Chemicals How To Kahneman Reputation 8

Harvard Business Review

FEBRUARY 25, 2015

If you had asked Singaporeans in 2010 to identify a successful local start-up, they might have paused for a few minutes before mentioning Creative Labs. That company was a pioneer in the audio component market, having entered the MP3 market before Apple. With the cautionary notes in mind, I arrived in Singapore in March 2010.

Entrepreneur 8

Entrepreneur Incubator Venture Capitalist Innovation 8

Harvard Business Review

OCTOBER 27, 2015

” The proposal is to create a “Digital Single Market” in the EU. The goal of the Digital Single Market is an ambitious one: to deliver by the end of 2016 the equivalent of US$ 471 billion per year to the regional economy and 3.8 The EC’s pronouncements signal the beginnings of a “Digital Maastricht Treaty.”

Crisis 8

Crisis McKinsey Policies Globalization 8