The Best Companies Aren’t Afraid to Replace Their Most Profitable Products
Harvard Business Review
JULY 14, 2016
More than 40% of the unicorns that went public since 2011 saw their valuation stay flat or dropped. In 2005, when the demand for the iPod Mini remained huge, the Nano was launched, effectively destroying the revenue stream of an existing product. Back in 2009, there were just four companies that fit the bill.
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