2005 2011 Godin Marketing 
Next Level Blog
DECEMBER 6, 2010
Seeing that clean energy was going to be a growth market, Immelt launched ecomagination in 2005. In the Times article, he says “Ecomagination had a favorability rating of like one when it started, maybe two, me and (Chief Marketing Officer) Beth (Comstock). Immelt stuck with it and today, G.E.
Next Level Blog
DECEMBER 1, 2010
On a trip to see a client in 2005, I flew into Newark and took the trains to Lower Manhattan. My wife worked with her in 1999 and back in January 2000, Nancy agreed to talk with totally stuck me even though I wasn't in her target market. I used to work on Wall Street and knew the Ground Zero area really well.
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Harvard Business Review
FEBRUARY 27, 2013
She published her first book, Spark: How Creativity Works in 2011 and now hosts her own podcast, Pursuit of Spark! Seth Godin: The tribes we lead. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. Like to read?
Terry Starbucker
AUGUST 8, 2010
Thanks for validating my adoration of Wilder’s Willy Wonka as a metaphor for the best kind of genuine marketing. Wonka is like a slightly more-mad Seth Godin or a slightly less-mad Joker (Alan Moore’s version), trying new ideas constantly and fearlessly, celebrating the capacity to try as much as the results themselves.
Terry Starbucker
JANUARY 28, 2010
Customer service is the new marketing… Peter Zuev January 29, 2010 at 8:09 pm Dear Starbucker, I’m a student in BADM 720 “Management and Organizational Science&# class. Who knew spending 3 years with a SWAT team to create business fiction about Accomplishment could be so fun? Here is the list: 1). Seeling, T. Campbell, D.
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