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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271
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The Disconnected Leader | N2Growth Blog

N2Growth Blog

The UC Berkley budget gap has grown to $150 million, & still the Chancellor is spending money that isn't there on $3,000,000 consultants. Best wishes for continued success Marlyn. moravecglobal Here's another example of disconnected leadership and the consequences for, in this case, students, faculty and taxpayers.

Blog 417
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Adding Value: A Gentle Reminder

QAspire

Within the budget. A Gentle Reminder : It is easy to have a hard-nosed focus on scope, time and budgets (and they are important too) but when you don’t think/plan/understand how the project/initiatives adds value to your customer’s business (or what is customer’s definition of value), you fail to create a positive impact.

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Top Leaders of 2010 | N2Growth Blog

N2Growth Blog

I'm also talking about those individuals (and I have one in mind right now) who work tirelessly in some unknown village to help their own people rise up out of poverty and ignorance, without a budget and without recognition from the world. but you’ll not find that here. but you’ll not find that here. Let's call them Mr. and Ms.

Blog 321
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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”

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Questions and Team Building | N2Growth Blog

N2Growth Blog

I often observe ego centered conflicts among senior executives, which turn into a competition for turf, budget, power, influence, control, and ultimately survival. Which markets, partners, clients, or other opportunities can add significant value to our business? Does this add value to our core business?

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints.