Remove 2006 Remove 2011 Remove Decentralization Remove Operations
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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

By mid-2004, however, the operation was mired in conflict over control and differences in management style. Zhou reportedly felt that the original Yahoos were overpaid and lazy, whereas the Yahoo team felt bullied and believed Zhou wasn’t focused on the Yahoo operations. We were ready to give Ma the keys to Yahoo’s operations in China.

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Marketing Success | N2Growth Blog

N2Growth Blog

Lastly, don’t decentralize marketing…consistent messaging across markets, mediums and constituencies is critical. Marketing is not a part-time endeavor, and if you don’t have a qualified C-level marketing executive leading the charge, don’t just trust things to the most vocal staff member.

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