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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Once a brand’s appeal begins to erode, it will require significant time and expense to recover.

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Is Entrepreneurship As Popular As We Think?

The Horizons Tracker

Entrepreneurship has seldom been sexier, with the press overwhelmed with stories of technological disruption and the tremendous changes emerging across society as a result of the bold and courageous innovators that are bucking the norm. Hype run wild. Instead, markets have become stodgy and increasingly immune to competition.

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Day 2 Davos Snapshot

Harvard Business Review

Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. He founded Reputation.com in 2006 with the belief that citizens have the right to control and protect their online reputation and privacy. Michael recently co-authored Wild West 2.0 You can follow him at twitter.com/michaelfertik.

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Day 1 Davos Snapshot

Harvard Business Review

This morning I participated in a working session between the WEF's Technology Pioneers and Social Entrepreneurs. Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. Michael recently co-authored Wild West 2.0 He has been named a World Economic Forum Technology Pioneer for 2011.

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Day 4 Davos Snapshot

Harvard Business Review

Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. He founded Reputation.com in 2006 with the belief that citizens have the right to control and protect their online reputation and privacy. Michael recently co-authored Wild West 2.0.

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A Beginner's Guide to Davos

Harvard Business Review

The WEF is comprised of many groups, among them policy groups, civil society groups, technology pioneers, and many more. Today I'm heading to some opening sessions for the Technology Pioneers. Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. Michael recently co-authored Wild West 2.0

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How to Pick a Co-Founder

Harvard Business Review

A common tactical error here is for a product- or technology-focused entrepreneur to look for someone with top shelf management consulting experience: it's not a bad instinct, since management consultants are polished and smart, but they rarely have core executive chops apart from project management or some general "operations" background.

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