Your New Hit Product Might Be Underpriced
Harvard Business Review
MAY 24, 2016
Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. Another noteworthy minivation was Audi’s Q7 luxury SUV, launched in 2006 for €55,000. The luxury SUV that set a record for pre-sales. At the time, gasoline prices were soaring and sales of large SUVs had declined.
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