The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.
In the CEO Afterlife
JUNE 6, 2011
Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. I find it very surprising that Starbucks would consider this generalist strategy, especially considering the strong arguments against this tack by CEO Howard Schultz in his recent book Onward. Leave a Reply Cancel reply.
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