N2Growth Blog
NOVEMBER 4, 2010
Lastly, don’t decentralize marketing…consistent messaging across markets, mediums and constituencies is critical. Marketing is not a part-time endeavor, and if you don’t have a qualified C-level marketing executive leading the charge, don’t just trust things to the most vocal staff member.
Harvard Business Review
NOVEMBER 20, 2015
In fact, advanced payments may be just the kind of proof that banks or equity investors need to open their pocket books. If you have an innovative edge and are willing to give attractive discounts, sometimes customers will make pre-payments against purchases; even if they are small they can relieve the cash pressures.
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