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Why the Health of Your Doctor Matters

Michael Lee Stallard

Social connection is a primal human need , as research has borne out. Shortly after, the prescription fraud was discovered and it led to the loss of his medical license in 2006. It is a public health crisis that needs to be addressed now.”. His life took a turn in 2004 and he “managed to taper off the drugs.”

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Al thinks the stock market is pressuring the company for more top-line growth. Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim.

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How to Test Your Advertising Quickly, Cheaply, and Effectively

Harvard Business Review

AdWords is actually a cheap and highly reliable wind tunnel you can rent by the click to discover and validate your market, test your messages and positioning, and increase your conversion rates and profits. Tests that took four months and half a million dollars in 1990 can be completed today in seven days for $350.

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If You Want to Raise Prices, Tell a Better Story

Harvard Business Review

What you almost never hear about is a fifth track, which I call story analysis: an analysis of a product''s capabilities to fulfill a profound human need, to tell a story that gives your customers'' lives richer meaning. It is also a book. Marketing Strategy' Not convinced? Consider this story. Dinner anyone?

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