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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

and a development manager at Oracle Corp. She also manages JLL’s corporate offices around the world, with a focus on creating spaces that promote engagement, collaboration, and wellbeing. Prior to joining Apollo, he was Managing Director and Chief Talent Officer at BlackRock. Carol is cool under pressure- very cool.

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Into the Storm: Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race

Great Leadership By Dan

A timely and stormy guest post by Dennis Perkins: There are two central themes in my book Into the Storm: Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race. They need to have the skill to manage all the personalities, to bring them together and to get them focused on the common goal.

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Managing and Motivating Employees in Their Twenties

Harvard Business Review

While that formative decade is long and dynamic for each person; in a companion post I've offered some observations on the differences between Generation Z and Generation After-Lehman ; there are some consistencies in how best to manage and motivate excellent twenty-somethings. A simple tip for a manager is to stand while you're at your desk.

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The Scaling Lesson from Facebook’s Miraculous 10-Year Rise

Harvard Business Review

Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion. In early 2006, Diego Rodriguez and I started teaching a class we called “Creating Infectious Action” at the Stanford d.

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How to Pick a Co-Founder

Harvard Business Review

A common tactical error here is for a product- or technology-focused entrepreneur to look for someone with top shelf management consulting experience: it's not a bad instinct, since management consultants are polished and smart, but they rarely have core executive chops apart from project management or some general "operations" background.

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Strategy Lessons From Jean Tirole

Harvard Business Review

His 1988 book The Theory of Industrial Organization became the standard graduate textbook on the topic. As an example, Rivkin cites the notion of commitment, which Ghemawat wrote a book on. Then, in 2006, came The Theory of Corporate Finance — not a field Tirole had really been known for. Corporate finance? Since when?