2006 Brand Career Marketing 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
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N2Growth Blog
NOVEMBER 16, 2010
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N2Growth Blog
SEPTEMBER 28, 2020
These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.
N2Growth Blog
DECEMBER 1, 2010
The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Sadly, the reality is messaging is so impactful that it will often times have a greater impact on your career than your performance.
N2Growth Blog
AUGUST 9, 2010
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. What I do vehemently dispute is the assertion that a particular nuance is reasonable justification for flawed business logic to prevail.
N2Growth Blog
JANUARY 3, 2011
Quite to the contrary; there are few things that require as much fluidity as effectively growing revenue, increasing profit and driving brand equity. They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline.
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