The Greatest Risk to Your Business
Coaching Tip
FEBRUARY 17, 2011
In a study my organization, entente, conducted in 2006, we asked over 600 people “What is trust?” I realized that we had a problem right there – how can we build something if we don’t even know what we are building? And guess what? We got over 600 different responses! That is the truth about trust. Can you handle the truth?
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