Your New Hit Product Might Be Underpriced
Harvard Business Review
MAY 24, 2016
Four examples in very different industries help illustrate the pitfalls of minivations. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. Another noteworthy minivation was Audi’s Q7 luxury SUV, launched in 2006 for €55,000.
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