Remove 2006 Remove Decentralization Remove Finance Remove Operations
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Marketing Success | N2Growth Blog

N2Growth Blog

Lastly, don’t decentralize marketing…consistent messaging across markets, mediums and constituencies is critical. Marketing is not a part-time endeavor, and if you don’t have a qualified C-level marketing executive leading the charge, don’t just trust things to the most vocal staff member.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

content (news, finance, weather) into two Chinese languages, and directory access to 20,000 web sites, an approach that the company had adopted elsewhere. By mid-2004, however, the operation was mired in conflict over control and differences in management style. On the finance and deal side, we also felt a strong kinship with Tsai.