The Horizons Tracker

APRIL 28, 2022

This has resulted in the share of overall employment in young firms falling from around half of the workforce in 1980 to just 39% by 2006. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems. in 1985 to 5.3%

Entrepreneur 105

Entrepreneur Venture Capitalist Mass Marketing Globalization 105

Harvard Business Review

OCTOBER 19, 2016

A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

MAY 24, 2016

We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. Most definitely. How do you so?

Productivity 9

Productivity Products Price Arkes 9

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. He creates a vision for the world that is led by the brands that can develop, nurture and build a tribe of followers. Seth Godin: The tribes we lead. and who you spend them on.

Godin 8

Godin Open-book Mass Marketing Creativity 8