The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.
In the CEO Afterlife
JUNE 6, 2011
Hammered by Wall Street in 2008, the stock has finally crawled back to its 2006 highs. Human Resources. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. But, compared to last November, the share price is up by 30%.
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