Don’t Overlook the Small Brands You Already Own
Harvard Business Review
DECEMBER 30, 2016
In our most recent Breakthrough Innovation Report , Taddy Hall and I cite that 49 percent of the growth in U.S. But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. Consider the SweeTarts brand from Nestle USA.
Let's personalize your content