Harvard Business Review

DECEMBER 30, 2016

In our most recent Breakthrough Innovation Report , Taddy Hall and I cite that 49 percent of the growth in U.S. But over the last two years, Daniela Simpson, the director of marketing, helped it achieve 15% revenue growth per year, which is seven times higher than category growth. Consider the SweeTarts brand from Nestle USA.

Brand 10

Brand Hammer Advertising Budgeting 10

The Horizons Tracker

FEBRUARY 5, 2020

It’s an argument that Haas Business School’s Henry Chesborough wholly agrees with, and outlines the case for a more open way of innovating as the solution to this productivity paradox in his latest book, Open Innovation Results. Innovation dissemination , which is the movement of these ideas and technologies into mainstream usage.

Innovation 101

Innovation Productivity Products Technology 101

Harvard Business Review

JANUARY 7, 2011

Process gurus such as Michael Hammer , Jim Champy , Geary Rummler , and Alan Brache have long maintained that companies must appoint process owners to ensure that processes are improved across functions. How many times have you heard "I'm a finance person" or "I'm a marketer"?) And they succeeded wildly. from 2004 to 2007.

Process 15

Process Champy Competitive Advantage Hammer 15