Pain VS Gain: How to Best Motivate Buyers to Buy
The Empowered Buisness
JULY 6, 2015
Great sales pros know exactly how to influence either type, because they ask a powerful question that tells which person is sitting in front of them (or on the phone). In a word, great salespeople know how to speak a buyers “dialect.” How to use this? The seller matches language to the direction revealed by the buyer.
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