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Why Elon Musk’s New Strategy Makes Sense

Harvard Business Review

The first installment had been written in 2006. It outlined Tesla’s automotive strategy and it has been pretty much followed to the letter. The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment.

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The Best Companies Know How to Balance Strategy and Purpose

Harvard Business Review

Before the iPhone was introduced, in 2007, Nokia was the dominant mobile phone maker with a clearly stated purpose — “Connecting people” — and an aggressive strategy for sustaining market dominance. In 2006 alone, Nokia introduced 39 new mobile-device models. The Gap Between Strategy and Execution.

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Tinkering with Strategy Can Derail Midsize Companies

Harvard Business Review

In 2006, they hired an experienced president to manage their rapidly growing business. Unlike a startup company, which is supposed to play with alternative strategies until the right one emerges, a midsize firm already has a strategy that is working. The future looked bright. That’s when the tinkering began.