The Horizons Tracker

APRIL 28, 2022

Famous research from Stanford’s Nicholas Bloom illustrates the difficulties we face in keeping the wheels of innovation turning. Bloom illustrates that while we’re spending more on research and innovation than ever before, we’re getting diminishing returns for that investment. Engines of creation. in 1985 to 5.3%

Entrepreneur 95

Entrepreneur Venture Capitalist Mass Marketing Globalization 95

Harvard Business Review

OCTOBER 19, 2016

For example, Gillette has successfully encouraged consumers to trade up again and again by continually introducing razors with the latest and greatest shaving technology. In some cases, there may not be an obvious price gap within a category, but particularly innovative brands have been able to create them.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

FEBRUARY 27, 2013

It turns out that some of our best thinkers and innovators are introverted. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. The book was published in 2006 right before this TED Talk took place.

Godin 8

Godin Open-book Mass Marketing Creativity 8