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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. We will pursue a global channel strategy after we complete our I18N project.

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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

Between 2006 and 2008, more than $1 billion venture-capital dollars were channeled into startups focused on solar, wind and biofuel technologies. A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation.

Energy 10
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Why Microsoft Is Willing to Pay So Much for GitHub

Harvard Business Review

Financial value is the stuff of business school and stock markets. Strategic value, on the other hand, has little to do with any of those things and almost everything to do with how a company’s product and/or market position help or hinder another company’s (usually a bigger one’s) ability to be successful.

Price 12
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What Entrepreneurs Should Ask Themselves When an Economic Crisis Hits

Harvard Business Review

After the stock market’s rocky ride in recent months, some analysts are wondering whether a new economic crisis might be around the corner. Senapathy “Kris” Gopalakrishnan, a co-founder of the India-based Infosys, saw his company’s market value on NASDAQ drop 90% from 2000 to 2001. Jonathan Knowles/Getty Images.

Crisis 8
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Under Fire, Microfinance Faces Falling Out of Favor

Harvard Business Review

Microfinance has come under fire in the past 18 months, triggered in part by SKS Microfinance's IPO. Dr. Muhammad Yunus introduced the concept of microfinance in 1983; in 2006, he won the Nobel Prize for his pioneering efforts. They're about market creation: When the poor earn more income, they consume more products.

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Don’t Build Your Startup Outside of Silicon Valley

Harvard Business Review

From 2006 to 2011, the number of startups founded and funded outside of California, Massachusetts, and New York has grown by almost 65%. And because of the increase in entrepreneurial activity, there are also more companies chasing those dollars in secondary markets around the country). Not focused on new marketing campaigns.

IPO 9
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Use Data to Fix the Small Business Lending Gap

Harvard Business Review

These innovative players, such as OnDeck, Funding Circle, and Fundera are disrupting the market by using technology to solve problems that have made small business lending costly for traditional banks. It is early days in the use of predictive modeling to reduce risk and create new markets for small business loans.