The Horizons Tracker

APRIL 28, 2022

This has resulted in the share of overall employment in young firms falling from around half of the workforce in 1980 to just 39% by 2006. The problem is, Zoom is relatively rare among the unicorn herd, as of the 73 unicorns that have gone public, just six of them have managed to make any kind of profit, with many instead posting huge losses.

Entrepreneur 105

Entrepreneur Venture Capitalist Mass Marketing Globalization 105

Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. One response by established brands has been to acquire smaller companies.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. The London Battersea Spring Edition 2012 attracted 21,000 visitors and sold £4.3 million worth of art.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

Harvard Business Review

OCTOBER 22, 2014

And while the networks reach all those households, they don’t have to market to all of them. “[Cable networks] don’t want to deal with the mass market,” Hazlett says. The service providers are doing that for them by selling subscriptions with their channels. ” So where does that leave the cable providers?

Hedge 9

Hedge Licensing Mass Marketing Price 9