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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 304
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The Lost Art of Brevity | N2Growth Blog

N2Growth Blog

Ah, the power of brevity… The good news is that there are two big trends emboldening those of us who prefer brevity over other more irritating forms of communication. The second trend is technology’s recognition of the first trend. First is the time pressure for our attention.

Blog 382
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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

Anyone paying attention to current events has recently witnessed that it doesn’t really matter whether you’re a politician, investment banker, CEO, or just an average citizen, when it comes to making a simple decision, managing a crisis, or attempting to exploit an opportunity, timing is everything.

Blog 418
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The Disconnected Leader | N2Growth Blog

N2Growth Blog

The harsh reality is that great numbers of leaders continue to operate in a vacuum by sequestering themselves away in the corner office and attempting to lead from afar. Trust me when I tell you that being out of touch is never a good position to find yourself in as the CEO.

Blog 417
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Buzzwords Aren't All Bad | N2Growth Blog

N2Growth Blog

I have found that business-speak can be particularly beneficial in using just a few words to explain situations, scenarios, processes, trends, attitudes and any number of other ethereal and esoteric concepts that might have otherwise needed several sentences or paragraphs to describe.

Blog 360
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How to Build a Brand | N2Growth Blog

N2Growth Blog

Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex.

Brand 271
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The Fallacy of No | N2Growth Blog

N2Growth Blog

I have found that the most common reasons people tend to cite in support of using no are as follows: It helps to keep them from wasting time; It somehow manages risk; It builds character, and; It helps them focus by not biting off more than they can chew. Eroarea lui NU in management:[link] [.]

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