The Horizons Tracker

APRIL 28, 2022

This has resulted in the share of overall employment in young firms falling from around half of the workforce in 1980 to just 39% by 2006. It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before.

Entrepreneur 105

Entrepreneur Venture Capitalist Mass Marketing Globalization 105

Harvard Business Review

OCTOBER 19, 2016

A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases. times the cost of mainstream ice creams.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. I think marketers make way too much of segmentation — the art of identifying differentiated characteristics.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

Harvard Business Review

JULY 25, 2016

The first installment had been written in 2006. The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment. Tesla’s initial strategy began like a start-up: to build a minimum viable product to test the market.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8

Harvard Business Review

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. The luxury SUV that set a record for pre-sales.

Productivity 9

Productivity Products Price Arkes 9

Harvard Business Review

OCTOBER 22, 2014

“It’s a marketing ploy to get fledgling networks established.” And while the networks reach all those households, they don’t have to market to all of them. “[Cable networks] don’t want to deal with the mass market,” Hazlett says. ” So where does that leave the cable providers?

Hedge 9

Hedge Licensing Mass Marketing Price 9

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars.

Godin 8

Godin Open-book Mass Marketing Creativity 8