Harvard Business Review
OCTOBER 22, 2014
And while the networks reach all those households, they don’t have to market to all of them. “[Cable networks] don’t want to deal with the mass market,” Hazlett says. If their media consumption habits stay unbundled over time, or if the world moves that way, you got ‘em.
Harvard Business Review
FEBRUARY 27, 2013
Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars.
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