How to Anticipate a Burning Platform
Harvard Business Review
DECEMBER 11, 2012
In 2007, for instance, when Amazon introduced the original Kindle, it was far from clear whether e-readers would ever catch on in a big way. By 2010, it would have been too late to act, as we saw with the Border's bankruptcy. It's only this year, for the first time, that services revenue surpassed technology revenue.
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