Dressing China
Harvard Business Review
AUGUST 23, 2011
All the world's apparel manufacturers and retailers have joined the race to clothe China. According to a 2007 McKinsey & Co. Meanwhile, the number of people agreeing with the statement "I build my wardrobe around different occasions and needs" rose from 36% in 2010 to 45% in 2011. Three years later, the number had jumped to 28%.
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