Dressing China
Harvard Business Review
AUGUST 23, 2011
All the world's apparel manufacturers and retailers have joined the race to clothe China. The Chinese are also becoming more aware of fashion. According to a 2007 McKinsey & Co. survey, only 12% of consumers said they keep abreast of the latest fashions. Casual apparel accounts for 58% of clothing sales in China today.
13 
Let's personalize your content