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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 366
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 305
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How to Turn Traveling the World into a Career

Strategy Driven

The biggest obstacle people face when torn between staying and leaving is usually their finances. Focus on the reasons you are traveling and make them marketable. You just finished reading How to Turn Traveling the World into a Career ! Copyright 2007-2017 by StrategyDriven Enterprises, LLC. Think Carefully.

Travel 51
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Shut-up & Listen | N2Growth Blog

N2Growth Blog

Organizations can no longer guarantee work and careers, even if they want to. Jettisoned employees are finding that their hard won knowledge, skills and capabilities earned while being loyal are no longer valuable in the employment market place. Longevity was a sign of employer-employee relations; turnover was a sign of dysfunction.

Blog 420
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Great Leaders Leverage Great Messaging | N2Growth Blog

N2Growth Blog

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Sadly, the reality is messaging is so impactful that it will often times have a greater impact on your career than your performance.

Blog 320
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career. They need to advocate for an advocate or sponsor.