3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold
Harvard Business Review
JULY 14, 2016
For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. How will technology impact the outcome of the 2016 presidential election? In this article, I review three critical aspects to watch: marketing, operations, and profiling.
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