2007 EBITDA Marketing Operations 
Harvard Business Review
NOVEMBER 19, 2015
It boasted rapid economic growth, abundant natural resources, and a large (and increasingly wealthy) market of 200 million consumers. There are two key strategies that multinational executives operating in Brazil should consider. Each requires leaders to pay particular attention to nuances related to the Brazilian market.
Strategy Driven
MARCH 18, 2011
In The Essential Advantage : How to Win with a Capabilities-Driven Strategy , Booz & Company’s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium – a tight match between their strategic direction and the capabilities that make them unique. Let’s go after it.”
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