2007 Ethics Globalization Marketing 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
N2Growth Blog
JULY 6, 2010
Furthermore, last time I checked a CEO can always be removed for lack of performance, or moral and ethical indiscretions, so what purpose do CEO term limits serve other than to disincentivize the CEO? Why would you ever want the person in charge of corporate leadership, vision and strategy to be a lame duck right from the get go?
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Women on Business
JANUARY 17, 2011
First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.
Women on Business
DECEMBER 7, 2010
20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.
Women on Business
JANUARY 17, 2011
found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. In April 2007, Catalyst surveyed all of the FP 500 companies in Canada, and at the time, 15.1% are held by women (down from 6.9% in the prior year).
Women on Business
DECEMBER 20, 2010
Findings in a global Barclay’s Wealth study last year revealed that “women are playing an increasingly important role in driving the charitable agenda and that women are more generous than men, giving away a higher percentage of their net investable assets than their male counterparts.
Women on Business
NOVEMBER 22, 2010
Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.
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