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Three practices of successful product managers

Lead on Purpose

They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities. Good product managers write understandable and timely requirements and prioritize them effectively.

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Leadership and Product Management

Lead on Purpose

Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.

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Manager vs. ?

Lead on Purpose

Manager&# is an interesting title. An account manager is different from a store manager. Even within the title of “store manager&# the scope and breadth of responsibility varies widely. The manager of a 7-Eleven has significantly different responsibilities than the manager of a Costco store.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Guest Post: The “General” Manager – Soldier Lessons for the.

Lead on Purpose

To be a strong leader, you need to show an unshakeable work ethic. You set the bar of potential through your own work ethic, but you also have to shore up your defenses and patch up any weaknesses. Your team is only as great as you show them to be.

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Interview with the Cranky Product Manager

Lead on Purpose

For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.&# She blogs about what she calls “fictional stories&# of product management and product marketing professionals. .&#

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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

Posted on November 29th, 2010 by admin in Miscellaneous , Operations & Strategy , Talent Management By Mike Myatt , Chief Strategy Officer, N2growth Bonus or no bonus? That is the question. While many tend to favor this structure, it is far from perfect as well.

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