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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

Marketing 173
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Reactive marketing: what is it and why should you do it

Strategy Driven

With this greater, and faster, connectivity between news sources, businesses and end consumers, it’s now more crucial that brands use dynamic and agile marketing strategies; adopting a timely, reactive approach. Reactive marketing capitalizes on newsworthy events as the inspiration for quick turnaround, and short-lived, ad campaigns.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly. I personally dont feel bonuses work to promote a good work ethic. While many tend to favor this structure, it is far from perfect as well.

Blog 382
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Vision vs. Mission | N2Growth Blog

N2Growth Blog

Madoff Investment Securities LLC, the financial derivatives market collapse, Toyota concealing owner reports of sudden acceleration (resulting in a USA man sentenced to prison) and the BP Gulf of Mexico Deepwater Horizon oil spill? Our responsibility is to respect the ethic. link] mikemyatt Hi Laurie: Thanks for your comment.

Blog 395
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Slow Down. You Move Too Fast. | Rich Gee Group

Rich Gee Group

Washington DC Metro Station, on a cold January morning in 2007. home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Slow Down. You Move Too Fast. The man with a violin played six Bach pieces for about 45 minutes. Unported License.

Licensing 375
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Leadership Self Examination | N2Growth Blog

N2Growth Blog

They will not compromise their value system and personal ethics for temporary gain. Now that you have your grade in hand, create a plan for consistent and sustainable growth in your leadership ability and review it regularly taking measure of your progress or lack thereof. On with the exam… Section I: Character.

Blog 366