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Book Review: Halftime

Lead on Purpose

In his book HALFTIME: Moving from Success to Significance , author Bob Buford explores three stages of life: The first half: On average, the first 40 years of your life. In his book HALFTIME: Moving from Success to Significance , author Bob Buford explores three stages of life: The first half: On average, the first 40 years of your life.

Review 188
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Book Review: It's Not Just Who You Know

Lead on Purpose

He cites as proof a 2007 Gallop Management Journal survey that estimates that “actively disengaged workers&# cost the U.S. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter.

Review 157
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Book Review: Trust Agents

Lead on Purpose

Thanks for the review, and I’m glad it added value. Making connections and gaining people’s trust is the premise of the book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. 2 Responses Chris Brogan. , on August 15, 2010 at 4:02 am said: Very very kind of you.

Review 140
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Book Review: The Right Leader

Lead on Purpose

In his book The Right Leader: Selecting Executives Who Fit , author Nat Stoddard (with help from Claire Wyckoff) investigates the complex topic of assuring smooth executive transitions, with their primary focus at the CEO level. Theme: Digg 3 Column by WP Designer.

Review 143
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Book Review: The Three Laws of Performance

Lead on Purpose

— The Product Management Perspective: Product managers spend much of their time looking toward the future; they speak “future-based language&# when discuss markets and write requirements. 2 Responses Betty , on November 24, 2009 at 9:53 pm said: Nice article. Theme: Digg 3 Column by WP Designer.

Review 133
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Book Review: Here Comes Everybody

Lead on Purpose

Filed under: Techology , Market-driven , Innovation , Product Management / Marketing Tagged: | social media , behavior , Clay Shirky , invention « Five questions to ask each week Feedback » Like Be the first to like this post. That’s our job…good ideas day after day. Theme: Digg 3 Column by WP Designer.

Review 113