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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Lost Art of Brevity | N2Growth Blog

N2Growth Blog

Ah, the power of brevity… The good news is that there are two big trends emboldening those of us who prefer brevity over other more irritating forms of communication. The second trend is technology’s recognition of the first trend. First is the time pressure for our attention.

Blog 318
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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

How many times have you witnessed someone holding-out for a higher price, better valuation, evolving markets, technology advances, or any number of other circumstances that either never transpire, or by the time they do, the opportunistic advantage had disappeared? Most opportunities are rarely seen as opportunities.

Blog 394
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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.

Directory 167
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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271
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The Season for Giving

Women on Business

This trend was accentuated in the US where women give almost twice as much in percentage of their investable assets.&# This study is an indicator that American women are beginning to have a major influence in the area of philanthropy.

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Part 1 of the How to Establish a Financial Relationship with a.

Women on Business

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