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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Complimentary Resource – Three HR Trends You Cannot Ignore.

Strategy Driven

Human Resources technology decisions are driven by a need to access information and report on it meaningfully. There are three major trends that present some daunting tasks for HR departments. Click here for more information on Three HR Trends You Cannot Ignore. Publications are entirely FREE to those who qualify.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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Female Leadership on the Decline in Canada :: Women on Business

Women on Business

found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. In April 2007, Catalyst surveyed all of the FP 500 companies in Canada, and at the time, 15.1% are held by women (down from 6.9% in the prior year).

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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional!  Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011.  Below is a great collection of posts containing predictions, resolutions, trends, and thoughts for 2011. License. .

Blog 200
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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Sponsors Education Opportunities Career Opportunities Jobs by Simply Hired Job list provided by WomensJobList.com Discounts & Freebies Discount PR Newswire Free Magazines Awards & Recognition Categories Books for Businesswomen business development Businesswomen Bloggers Businesswomen Interviews Businesswomen Profiles Career Development Communications (..)