Think Global, Not Emerging Markets, Century
Harvard Business Review
MAY 2, 2011
Without operating in the former, they won't be able to attain economies of scale; sans the latter, they're unlikely to continue developing state-of-the-art technologies. Nokia, for example, commanded market shares of 40% in China and 56% in India by 2008. Most technology ventures in China are of the C2C variety, i.e., Copy-To-China.
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