Midsized Firms Can’t Afford Bad Bets
Harvard Business Review
APRIL 18, 2014
The company was hell-bent on entering a new market but knew it had to automate its warehouse to do so. BlueArc was venture-funded, but in 2008 VC money was getting hard to find. BlueArc’s top team remained confident because they knew the company was strong in three critical areas: The ability to predict the market.
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