Harvard Business Review

JUNE 8, 2012

Following exciting wins in the Kentucky Derby and the Preakness, the chestnut colt is trying to do what no horse has done in 34 years. To continue with our example, instead of thinking about how a particular acquisition will succeed, an executive might ask what percent of deals end up being good for the acquirer.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

MAY 10, 2011

Weldon is CEO of Johnson&Johnson (J&J), which firmly established itself as one of the world's most trusted companies following the famous Tylenol scare in the 1980s. From 1998 to 2005, J&J ranked at the top of Harris Interactive's National Corporate Reputation Survey , and in 2008 Barron's named it the world's most respected company.

Beyer 13

Beyer CEO Follow-up Reputation 13

Harvard Business Review

JUNE 8, 2012

Following exciting wins in the Kentucky Derby and the Preakness, the chestnut colt is trying to do what no horse has done in 34 years. To continue with our example, instead of thinking about how a particular acquisition will succeed, an executive might ask what percent of deals end up being good for the acquirer.

Beyer 10

Beyer Tversky Price Kahneman 10