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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Heart of a Warrior

N2Growth Blog

Commitment, attention to detail, discipline, service above self, honor, integrity, perseverance, the ability to both lead and follow, to execute with precision, and the ability to adapt, improvise, and overcome are all traits that will serve you well in the boardroom.

Brand 353
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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

As we rapidly approach Q4, it is my most sincere hope that you will take pause for a bit of reflective thinking – I would ask that you ponder the following question: “Am I so busy that I’ve lost the ability to be as productive as I need to be?

Blog 419
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Leaders: Born or Made? | N2Growth Blog

N2Growth Blog

And as you so astutely pointed out, even highly developed individuals who fail to lead with commitment and passion will not likely maximize their effectiveness as a leader. It is my believe that we are born leaders but we don't rise to leadership as a result of that potential but out of our commitment to it.

Blog 413
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Leadership – No Talent Required | N2Growth Blog

N2Growth Blog

Nothing is more important for a leader than keeping promises and commitments. It’s just not that hard to deliver on your promises, and if you have no intention of doing so, don’t make the commitment to begin with. Loyalty is a missing ingredient in job market of both the secular and sacred. I would like to add one.

Blog 412
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Leadership Self Examination | N2Growth Blog

N2Growth Blog

Great leaders don’t major in the minors and understand that the main thing is to keep the main thing the main thing…Great leaders are committed to not losing focus and not giving-up. They are committed to both personal and professional growth. Section IV: Tactics. Section VI: Persuasiveness.

Blog 366
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Leadership & Perfectionism | N2Growth Blog

N2Growth Blog

Leadership requires attention to detail and a commitment to quality, but rarely does it require perfection. Moreover, the pursuit of perfectionism rarely results in a competitive advantage, but it will result in time delays, cost overruns, missed deadlines, and unkept commitments. I completely agree with General Patton.

Blog 419