Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. This top management ethic is essential to brand resilience. This company lost $5 billion in 2012 and hasn’t made a profit since 2008. Not so long ago, Sony looked invincible.
Let's personalize your content