Mark Sanborn
FEBRUARY 10, 2024
Adaptability and Agility The 2008 financial crisis and the COVID-19 pandemic have tested organizations’ resilience. Financial Health and Sustainability Sound financial management, diversification of revenue streams, and long-term financial planning are vital in weathering financial crises and market fluctuations.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Lead on Purpose
DECEMBER 13, 2010
Product management focuses on releasing the right products to the right markets at the right time; set both financial and operational goals for your product line. #4: 4: Being innovative ties closely with understanding your markets; be the market expert for your product line. #9: Build relationships of trust.
Lead on Purpose
MARCH 30, 2010
Trust is key to understanding your customers and your market. – The Product Management Perspective: Trust is the most important characteristic a product manager can possess. To effectively work with development, sales and other teams in your organization you must gain their trust. Theme: Digg 3 Column by WP Designer.
Lead on Purpose
MAY 31, 2010
Filed under: Leadership , Knowledge , Learning , Product Management / Marketing Tagged: | learn , opportunity , value , Mark Sanborn , design « Five championship strategies Book Review: Here Comes Everybody » Like Be the first to like this post. As product leaders we need to plan and then move forward with focus and energy.
Lead on Purpose
NOVEMBER 30, 2010
They focus on this marketing campaign or that new technology, and lose track of what’s most important. Help product marketing set the proper tone for the launch by understanding the new product’s strengths. A company’s success is ultimately a roll-up of all products and services selling for a profit.
Lead on Purpose
MAY 18, 2010
If my final score is who I want to be — a man or woman of integrity, of honesty, of virtue, of hard work, of ethics — then I can sustain setbacks and difficulties that come. In life we all write the script of the final person we want to be. As Larry says: “these strategies work! Theme: Digg 3 Column by WP Designer.
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