Strategy Driven

MARCH 21, 2011

Hershman and Dr. Michael Hammer. The modern corporation that has evolved as a result consists of many specialized functional departments, such as sales, engineering, marketing, manufacturing, operations, and finance. Hershman is the Chief Executive Officer of Hammer and Company. About the Authors.

Hammer 50

Hammer Chief Executive Officer Metrics Process 50

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Like many luxury brands, Krug was struggling after the 2008 financial crisis.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

AUGUST 14, 2015

Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. stores in February 2008 for three hours to re-train baristas. Think of the equity of a brand in terms of a bank account.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

APRIL 2, 2014

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].

CAPM 8

CAPM Discount Price Finance 8