Remove 2008 Remove Human Resources Remove Marketing Remove Sharpe
article thumbnail

Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Follow some basic ground rules to best focus the time and resources you have: Know what you need. Being sharp means being succinct. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas.

article thumbnail

Case Study: Bonuses in Bad Times?

Harvard Business Review

She'd been doing it since she was a little girl, tagging along with her father as he grew his business from one small market in central Lonburg into one of Spain's largest grocery retailers, with more than 1,000 locations across the country. Shifts were stable, benefits were generous, and salaries were well above market levels.