2009 Biotechnology Marketing Operations 
The Horizons Tracker
OCTOBER 21, 2021
New research from INSEAD explores this power dynamic in the context of the video game market. The market for PlayStation2 games was chosen because the lack of self-publishing opportunities at the time meant that developers had to partner with publishers to get their games to market. Power play. Making the trade-off.
Harvard Business Review
MAY 2, 2011
As multinational corporations pursue opportunities in emerging markets, they're bound to stumble if they overlook the developed economies, and vice versa. Without operating in the former, they won't be able to attain economies of scale; sans the latter, they're unlikely to continue developing state-of-the-art technologies.
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