Think Global, Not Emerging Markets, Century
Harvard Business Review
MAY 2, 2011
Without operating in the former, they won't be able to attain economies of scale; sans the latter, they're unlikely to continue developing state-of-the-art technologies. Moreover, it forgot that it will continue to do well in China and India not just by keeping costs low but also by developing new technologies. In 2009, the U.S.
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