How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
After a consultation, several measurements, and trying on a range of options from different brands, the happy customer left the store feeling fabulous — and with lots of purchases in tow. From first quarter 2008 to 2009, bankruptcy filings leapt by 75%. What we found was literally a blueprint for success.
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