2009 Development Marketing Prahalad 
Tanveer Naseer
APRIL 1, 2014
Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.
Marshall Goldsmith
JULY 18, 2011
o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative. Life is good.
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